MAIOR, Italian specialist in the optimization of public transport operations planning, and Shotl, Spanish smart platform for managing on-demand public transport services in real time, announce a strategic partnership to transform how flexible transport services are planned and operated in Italy and beyond.
This collaboration focuses on integrating Shotl’s platform with the MAIOR Suite planning and scheduling solution to help public transport companies meet the growing demand for responsive, efficient, and user-centric transport options – especially in low-demand or underserved areas. The partnership is a direct response to the evolving needs of passengers and the increasing pressure on operators to optimize resources while maintaining high-quality service coverage.
Enabling Smart, Flexible Transport
On-demand services offer public transport when and where it’s needed most. Instead of relying on fixed routes and schedules, users request trips via a dedicated app, allowing services to adapt in real-time to actual demand.
Thanks to Shotl’s platform, public transport companies can now integrate passenger service requests directly into their planning processes within the MAIOR Suite. This will enable them to efficiently reschedule the service based on real-time passenger needs, improving coverage and significantly reducing operational costs.
“We believe that working together is the best way to serve our customers and innovate effectively. In MAIOR, we’ve found a like-minded partner with a strong reputation and deep roots in the Italian market. Together, we’re opening new opportunities to scale on-demand services and bring meaningful innovation to public transport.”

A Shared Vision for Modern Mobility
MAIOR and Shotl both believe that future mobility depends on integrating fixed-route public transport with flexible, demand-responsive services. Public transport companies that adopt this hybrid model can better serve their service offer, enhance passenger satisfaction, and make more efficient use of their fleets and personnel.
“At MAIOR, our mission is to enhance operational efficiency for public transport operators and make services more seamless and appealing for passengers. This partnership with Shotl allows us to go beyond static planning and address the growing need for flexible on-demand services. Together, we’re committed to creating a more sustainable, accessible, and modern mobility landscape.”

Building the Future Together
MAIOR and Shotl both believe that the future of public transport lies in collaboration.
As mobility systems continue to evolve, partnerships between key players are essential to respond to the increasingly complex needs of passengers, helping to build more inclusive, sustainable, and adaptive transport solutions for the communities of today and tomorrow.